Short’s Brewing Entering Ohio and Indiana Markets

Good news for people I know who go to Michigan frequently. After the second week in March I will no longer be asking you to bring me back Short’s Huma Lupa Licious. The Bellaire, MI-based brewery has announced that it has chosen Cavalier Distributing to distribute its beers in Ohio and Indiana on March 19. Events involving brewery representatives won’t start until the week of April 4 and have not yet been announced.

Short's Brewing Logo

I first encountered Short’s four years ago when I made a couple trips to Detroit on business. I stumbled on the Grand Trunk Pub and it’s all-Michigan beer lineup. I tried Huma Luma Licious IPA because … well … look at the name!  and I fell in love.  It’s a citrusy hop bomb. If you like hop bombs, you’ll like it.  If you don’t, well, they make other beers as well.

The initial lineup distributed in this area will be Huma Lupa Licious, Bellaire Brown (an American Brown Ale), Soft Parade (a rye ale infused with pureed strawberries, blueberries, raspberries and blackberries), Space Rock Ale (a reduced-gluten beer) and the seasonal ControversiALE (American IPA featuring Simcoe hops). Cavalier will also distribute three ciders from Starcut Ciders, also owned by Shorts. Pulsar is a semi-dry cider, Octorock a semi-sweet cider, and Squishy is a semi-sweet cider made from cherries.

February was the first month Short’s beer was distributed outside the state of Michigan. They announced out-of-state distribution on January 28, 2016 and began distributing in eastern Pennsylvania two weeks later. They are launching in Illinois this week and will add western Pennsylvania, Ohio and Indiana the same mid-March week. Their announcement of the move notes that they increased their distribution in Michigan by nearly 25% in 2015 and made the decision to distribute regionally to “… allow for sustained growth amidst the increasingly crowded market.”

Specific events will be listed on This Week in Beer or Tastings and Tappings  as they are announced.

 

3 Replies to “Short’s Brewing Entering Ohio and Indiana Markets”

  1. Best beer news I have heard in a long time. I too ask people in MI to bring me back Huma. I had the pleasure of visiting the brewpub in Bellaire a few years ago. They were very nice and gave me a tour of their facility. I am stoked.

  2. Great news, I hear their Cup A Joe stout is fantastic, hope that makes it down here too.

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