After a long, cold winter like we’ve had this year (and the insult of one more snowfall on April 15th), a better beer lover’s mind starts to think about getting the hell out of dodge and checking out some other better beer cities. Ever since we read Maureen Ogle’s book Ambitious Brew: The Story of American Beer, we have wanted to check out Milwaukee. And this year’s Milwaukee Beer Week may be the perfect time if you’ve been thinking about it too.
Running April 26th through May 3rd, there is a wide variety of events available to chose from. Some of them are similar to ones offered during our own Cincinnati Beer Week like firkin tappings, samplers and tap takeovers. Some are unique to Milwaukee like the Beer, Cheese, and Sausage Festival scheduled for April 26 from 2:00 pm – 6:00 pm at the Wisconsin State Fair Park. Several venues are holding beer cocktail events which sound interesting.
One of the unique features of Milwaukee Beer Week (MBW) that I hope our own Cincinnati Beer Week would adopt is the 2014 MBW Passport. Here is how it works: You can pick up your passport at any official MBW venue or pick it up ahead of time at five specified locations. Then, visit the participating Passport Destinations and get your Official MBW Passport stamped (it’s actually a sticker). Each MBW event is worth two points. At the conclusion of Milwaukee Beer Week, your passport can be redeemed for various prizes. For example, twelve points or six stamps in your passport gets you two brewery tour passes to Milwaukee Brewing Company or Sprecher Brewery. If you have twelve stamps (or 24 Points), you get a brewery wearable AND the two brewery tour passes.
Even if you can’t make it to Milwaukee for their beer week, you might want to LIKE their Facebook fan page for some beer travel ideas in Wisconsin. They are also planning daily daily giveaways via their Facebook page during Milwaukee Beer Week plus the grand prize is a “hard hat” tour for four at New Glarus Brewing Company with a certificate towards an overnight stay.